Forge & FlowFree assessment

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A client smiling through a hard effort on the air bike during a coached session on the Forge & Flow training floorA client rowing during a coached session while Ivan Figueroa coaches from behindA team member pushing a weighted sled during a coached group session

Strength that fits your life.

Coaching in Singapore for strength, nutrition and sustainable habits — built around your goals, body and everyday life.

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Our services

Find the right support for your goals.

A client in side profile pulling through a lat pulldown at the cable station

Personal Training

One-to-one coaching built around your goals and week.

Explore personal training
Two Forge & Flow teammates leaning in to encourage a third mid-row at the Turf Games

Small-Group Training

Train with your own group, with coaching adapted to each person.

Explore group training
Ivan and Wei Song planning a client programme together at a laptop

Nutrition & Lifestyle

Practical support for food, sleep and recovery.

How nutrition support works
A team member pushing a weighted sled during a coached group session

Corporate Wellness

Practical talks, workshops and coached sessions to help your team move, feel and work better.

Explore corporate wellness

Our method

A plan that changes as you do.

  1. Assess

    Understand your goals, history, movement and current capacity. Leave with an assessment report and practical recommendations you can use.

  2. Plan

    Agree on realistic training and habit priorities.

  3. Coach

    Build skill, strength and consistency with expert support.

  4. Review

    Reassess, adjust and progress every 6–8 weeks.

Structure over intensity — built to keep working when life changes.

What our clients say

Progress you can feel beyond the gym.

01 / 10

  • “I am lifting more, moving better, and most importantly, feeling stronger.”

    Varittha

  • “Training with Ivan has really helped me build confidence in the gym.”

    Valeria

  • “After 3 months with him, I’m back to the gym training independently.”

    Ching

  • “Ivan is patient, encouraging, and on days when motivation is low, he is positive and supportive.”

    Sherylene

  • “If you want an exceptional coach who builds confidence and results in equal measure, look no further than Ivan.”

    Ya-Ting

  • “Forge & Flow creates the best customised training experience for me based on their understanding of my needs, not just in terms of the workout routine, but also important factors like nutrition and sleep.”

    Shu Ping

  • “Ivan challenges me every session on the best way, strength, cardio, mobility, mindset.”

    Maxime

  • “Ivan is very detailed in what he does.”

    Maria

  • “A holistic approach to fitness.”

    Vick

  • “Ivan is a top class trainer.”

    Patrick

About us

At Forge & Flow, we know that lasting progress takes more than a hard session. Our coaches combine strength, practical nutrition and thoughtful accountability, adjusting each plan to you, your body and everyday life.

  • Ivan Figueroa, Co-Founder and Head Coach of Forge & Flow

    Ivan Figueroa

    Co-Founder & Head Coach

  • Wei Song, Personal Trainer at Forge & Flow, in the Forge & Flow training shirt

    Wei Song

    Personal Trainer

Coaches Ivan Figueroa and Wei Song standing together in the Forge & Flow training space
Ivan Figueroa, Co-Founder and Head Coach of Forge & Flow

Ivan Figueroa

Co-Founder & Head Coach

Ivan Figueroa is the Co-Founder and Head Coach of Forge & Flow, a Singapore-based coaching company helping individuals and organisations build stronger, healthier and more sustainable lifestyles. Originally from Colombia and based in Singapore for more than a decade, he co-founded Forge & Flow after recognising that many people were being offered workouts, but not the structure, education and ongoing support needed to achieve lasting results.

Ivan leads the company’s coaching philosophy, service development and client experience, working closely with the coaching team so every client receives a personalised and professional service — from assessment and programme design to nutrition, lifestyle habits and long-term progress.

His approach combines strength and conditioning with practical nutrition and lifestyle strategies that fit around demanding careers, family responsibilities and real life. Rather than relying on extremes or short-term transformations, he believes good coaching should help people understand the process, navigate setbacks and become more confident managing their own health.

His vision is a trusted coaching company that supports individuals, teams and organisations through personal training, small-group coaching, corporate wellness and health education. His philosophy is simple: structure over intensity.

Credentials

  • Degree in Physical Culture and Sports
  • OPEX Coaching Certificate Program
  • Precision Nutrition Level 1 and Level 2
  • CrossFit Level 1 Trainer
  • Functional Range Conditioning
  • 200-Hour Yoga Teacher Training
  • Animal Flow
  • TRX Training
  • Les Mills
  • Wattbike Training
  • RIP Training
Wei Song, Personal Trainer at Forge & Flow, in the Forge & Flow training shirt

Wei Song

Personal Trainer

After 12 years in corporate life, Wei Song saw how hard it can be to balance work, fitness and wellbeing. He now helps clients build lasting strength through individual programmes that prioritise sound movement, practical education and progress they can sustain.

Credentials

  • NCSF Certified Personal Trainer (2024)
  • NASM Certified Personal Trainer (2025)
  • NCSF Sports Nutrition Specialist (2025)
  • ISA Pregnant & Postpartum Exercise Specialist (2025)

Start the conversation.

Choose “Free assessment” and our team will follow up to arrange one. For group, corporate or general enquiries, choose the option that best fits and tell us what you need.

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